What Is SEO ?

Lets see the importance of Search Engine Optimization

Suppose you view visit a store in search of tea bags. You visit the specific locations where tea bags are displayed. What is displayed and what is not displayed determines your buying choice to a great extent. What catches your eye, owing to the aesthetic packing, glittering look and feel, and attractive price tag will easily land up in your delivery bag. So attractive packing, brand identity, look and feel and attractive price tag are the elements that determine the customer satisfaction of a product and that determine the high priority of its display in the shopping mall. Take this example to the area of web search. You, who want to spot a preferred item online,is the average user of computer or smartphone online. You visit the online supermarket, which is Google. Ask the executive (The box where you put your query in) where the tag bags are. Here comes the display. The shop keepers who arrange the tea bags in neat order, in due importance and on the basis of a few factors are the search engine spiders that crawl through millions of web pages that carry the queried term and arrange them in order of importance, relevance and aesthetics. 13 Yes. It is pretty clear what search is and what search engine does when we search something online. What is search engine optimization. Let us expand the above example a bit further.

You come out of the shopping mall and go home. There you make and pack your own special tea bags. You want to make money out of commercially manufacturing tea dust. When you make and pack your products, you do the same in the light of your experiences of buying tea bags in the shopping mall. You know what determines the high priority of display for your products. You take care so that your product will be displayed at the prominent spot. Or you to a marketing executive to make your product attractive so that it will be prominently displayed.
That is, when you design a web page or someone entrusts his/her webpage for marketing, you adopt a certain amount of techniques and tricks so that search engines easily spot them and display them prior to other similar web pages. To define Search Engine Optimization or SEO Search Engine Optimization is the process whereby a website, or more specifically a web page document, is constructed or amended in such a way as to improve its placement in search engine results. 14Search Engine Optimization is the process whereby a website, or more specifically a web page document, is constructed or amended in such a way as to improve its placement in search engine results.

Course Highlights

The main attractions of the course are

Placement Assistance

Internship Assistance

Govt. Approved Certification

Self Assessment Tests After Each and Every Module

Case Studies and Assignments

Course is designed as per current industry requirement

Handouts of each and Every Module would be given to the Trainees

Backup and Revision Sessions for the Trainees who are absent

Alumni Group (you can Network to build your business , to fetch or swap the jobs)

Program Benefits

Text Books

Have a look at our amazing text books.

Basics

of SEO

Advanced

SEO Techniques

Directory

Submission

On Page

Optimization

SEO

Tools

Web

Analytics

Off Page

Optimization

Search Engine

Marketing